Not only did the system stabilize the Oakhurst theater, but sales have tripled, Walker said. With their first project, Walker said they essentially let the people in the town of Oakhurst decide if they wanted to save the theater, and they did. Walker said it was a combination of things that made them want to save theaters: first and foremost was a love for their hometown theater, but also their desire to help others. Customers can buy memberships for a month without having to renew every month. There’s also no monthly commitment, Walker said. “They won’t feel ripped-off,” Sconce said. “They no longer have that fear of not liking the movie they went to see,” Walker said. If customers don’t like a movie, they can simply walk out without feeling like they wasted their money. Walker likens the system to a “brick-and-mortar Netflix.” He said many customers have told him that the system takes the guesswork out of watching movies. For those not wanting a membership, ticket prices will be lower, Sconce said. 1, Sconce and Walker will officially take over ownership of the Metro 4 Cinema.Īlong with unlimited movies, the monthly membership will include discounts on food and drinks. Sconce said he found out about the Metro 4 from a friend, and rushed to Hanford the day before it was set to close to provide the solution to the theater’s problems. What could save the theater is a model from the company Movie Heroes, which asks customers to pay a monthly membership fee in order to watch an unlimited number of movies.įilmmaker Matt Sconce and his business partner, Keith Walker, used the exact same model to save their hometown movie theater in Oakhurst. From The Sentinel: Many residents were upset when news that the Metro 4 Cinema in downtown Hanford was going to close in July, but a large response from the community kept the theater’s doors open and now it seems there is a possibility the theater will stay open for good.
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